The second full week of February has become Random Acts of Kindness week.  Between February 12-18, here at Bracker’s we have a variety of plans to celebrate.  Won’t you join us and make the world a better place?  Click here or on the image below to sign up and get ideas on how you can join in the movement.  And be sure to watch for RandomActsofBrackersClay!

DENVER, Jan. 16, 2017 – High tech meets high touch, as the Random Acts of Kindness (RAK) Foundation enhances 2017 Random Acts of Kindness Week #RAKWeek2017 by launching an online Kindness Generator, which will serve as an online rally point for activities worldwide this year. With the Kindness Generator people everywhere can find inspiration for kind acts to perform during RAK Week and create weeklong challenges for their companies, organizations, communities, schools or even themselves.

RAK Week, which will be observed Feb. 12-18, 2017, is an annual opportunity to unite through kindness. Formally recognized in 1995, this seven-day celebration demonstrates that kindness is contagious. It all starts with one act – one smile, one coffee for a stranger, one favor for a friend. It’s an opportunity for participants to leave the world better than they found it and inspire others to do the same. Since inception, RAK estimates that millions of celebrities, businesses, schools, and partners have participated in these weeklong celebrations.

The new Kindness Generator also will serve as a central repository of challenges from RAK partner organizations and a newsroom, which will tally acts of kindness in real time and call out how many people globally are participating in challenges. The Kindness Generator will allow users to even track challenges by location. RAK anticipates at least 50,000 people will launch challenges through the Kindness Generator in recognition of the 17th annual RAK Week, including top name celebrities and entertainers.

By launching the Kindness Generator, RAK believes the weeklong “kindfest” this year can break records. Thanks to participation and support from over 130,000 contributors, Airbnb, AT&T, Ellen, Disney, GoPro, McDonald’s, MLB, Red Bull, Sesame Street, Southwest, Whole Foods Market, YouTube and other corporate partners, RAK Week 2016 trended No. 1 on Twitter with more than 1 billion impressions last year. RAK has a following of more than 1million kind fans on Facebook who are anticipated to participate in #RAKWeek2017 efforts.

WHAT: 17th Annual Random Acts of Kindness Week

WHEN: Sunday, Feb. 12, – Saturday, Feb. 18, 2017, with National Random Acts of Kindness Day designated as Feb. 17, 2017, in the United States

WHERE: Random Acts of Kindness Week is observed worldwide.

HOW: Commit to participating in 2017 RAK Week by signing up at and either add a challenge to the Kindness Generator or pledge to take part in a kindness challenge established by another person, educator or organization. Use #RAKWeek2017 on social networks to spread the word.

About Random Acts of Kindness Foundation

An international nonprofit, The Random Acts of Kindness Foundation, believes that kindness is key to making the world a better place. This nonpolitical, nonreligious organization leads the way by reminding people that they have a choice to be kind and provides them with free tools to make kindness common in their everyday lives. Learn more at